Beauty

Switch to natural hair care products with Beauté by Roquette

Hair is an individual thing and is a huge part of identity; there is no one hair product that works for all hair types. But the COVID-19 crisis shifted the focus on care over appearance as consumers reevaluated their hair needs, and they now look into the skinification (i.e., scalp care and health) of the hair care offer. It is important to keep in mind that the hair care market is a resilient market – 12% of global BPC launches were hair products in 2020, the same as in 2019! [1]

Health is going to be the key driver for the coming years, for both scalp and hair. Moreover, in the different regions of the world (EMEA, APAC, Americas), natural [2] is also a fundamental word for consumers.

Roquette Beauté is on this hair care journey, unveiling 100% plant-based ingredients on new hair care benefits.

At Roquette, we unleash the power of nature to bring you innovative and versatile ingredients 100% plant-based to meet the needs of consumers! Likewise, as we know that consumers’ expectations are high in hair care, we provide ingredients with proven benefits.

– Beauté by Roquette® ST 720, hydroxypropyl starch, is a 100% plant-based ingredient with proven benefits for hair care and protection.
– Beauté by Roquette® ST 720 allows the hair to resist humidity and to keep the length and interval of each curl to provide beautiful curly hair in all situations.

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